Pure Industrial is pleased to renew its commitment as the main sponsor of the Grand Défi Pierre Lavoie.

Through various cycling challenges, this event brings together thousands of participants to inspire young people and support educational projects that promote health and well-being.

The Grand Défi Pierre Lavoie is a unique initiative that embodies essential values such as solidarity, self-improvement, and teamwork—principles that deeply resonate with Pure Industrial.

For the past two years, this flagship event has embraced a greener approach, integrating sustainable practices to reduce its environmental footprint. This commitment aligns with our vision of promoting a more sustainable future.

We are proud to contribute to this mission, which makes a real difference in the community and encourages participants to push their limits to build a healthier and more inspiring world.

The 2025 edition of the Grand Défi Pierre Lavoie will take place from June 12 to 15. This year, we will have a team competing in the 1000 km challenge (Steven Bouffard, François Laplante, Simon Landry) and another taking part in La Boucle de 135 km (Yannick Blier, Yohan Li).

Congratulations to our colleagues who will proudly represent our colors on the road!

For more details: https://www.legdpl.com/la-boucle